Now, an Australian company enters the space of free streaming movies online.
After 15 years of bringing international movie titles to Australia, Flashback is launching their state of the art Free Movies Streaming service: Viewlorium.com
The Viewlorium.com is a 100% free, advertising supported streaming service where all of the content is available to Australians.
You can now watch television programming and a wide range of movies across the genres of Action, Animation, Comedy, Documentary, Drama, Family, Horror, Lifestyle, Sci-Fi, Travel, War, Weird, and Western, anytime, anywhere, on any device, and totally free.
All programming and movies are totally free, and with no need to sign up, register, or give any of your personal details. With over 600 titles already available and 1000’s waiting to go up the Viewlorium endeavours to be one of the most regularly updated streaming services available.
“Unlike many other on demand video streaming websites, we will never force viewers to subscribe” says Jon Hume, Head of Digital. “We are launching with 100% free movies with no strings, and we endeavour to keep our ad loads to an absolute minimum. Ours is an advertising financed business model which means the number one benefit we offer over paid and subscription based models is we will always be providing movie and entertainment content totally free, yeah ok you will have to watch a few ads but I can promise you the ad load will be nowhere near as high as free to air or pay TV”.
“We believe that free movie content is not just tempting but an essential component for consumers of the internet and Web 2.0.” says Mr Hume. “Free is the expectation, and viewers won’t put up with anything that resembles a past and dead business model, like pay per view services…that’s just trying to bring back the days of renting a video. Those days are gone”
Online Viewing Now Almost Level with Traditional TV
In fact, according to a recent survey made by *Ericsson ConsumerLab,75 percent of over 23000 respondents reported to have watched any type of streamed video ‘numerous times’ a week. On the other hand, 77 percent reported to have watched broadcast television ‘several times’ a week. This shows that online viewing is now almost at par with traditional television viewing.
“Being a major player in the DVD movie distribution and licensing business, we have seen firsthand where the market is heading, and for a massive amount of content it will need to be to free ad supported streaming, There is a wealth of underutilized content out there whether that be back catalogue or newer titles from independents and smaller studios. Don’t get me wrong no one is under any illusions that these are current blockbusters but it’s still great content and we think if it’s available for free then why wouldn’t you watch it? Now it’s up to the public to validate this model for our market so we can get our hands on more of the major’s underutilized content”
The company has licensing rights for not just Australia, but for the vast majority of titles the world and so Viewlorium.com is set for global expansion.
How much it will dent pirate and torrents websites remains to be seen as video piracy is a major challenge, but with governments here and overseas actively looking to stamp this out, the future looks solid for the Viewlorium.com business model.
“I don’t think you will ever stamp out piracy, and the truth is the current model is still very lucrative for the major studios. What we want to do is show them there is much more you can do with your underutilized content and most importantly that Australia is a worthwhile market. For that to happen we need to demonstrate how successful this model can be even in a market as small as Australia” Says Mr Hume